Where Home Builder Experience Meets Innovation
Idea One Media is more than a digital communications agency for home builders. We are deeply rooted in the industry with front line sales, marketing, and management experience. We understand how to create real results for real world environments.
Our Experience
Idea One Media was launched in 2008 in response to a growing trend: home builder marketing budgets were shrinking, but agency fees were not. Worse, the expensive traditional marketing formats no longer produced results.
We saw an opportunity. We knew that we could apply the same internet marketing strategies that successful technology companies used to home builder marketing. We knew we could save home builders thousands of dollars in marketing costs, increase sales, and provide more information about potential home buyers than ever before.
Our Philosophy
We are conversion specialists. We understand the new home sales process and how buyers move through each stage. We understand that a home builder marketing strategy has to provide more than metrics and ideas. It has to deliver results.
Our unique 25 point home builder internet marketing system is focused on maximizing exposure on the web, driving high quality traffic, converting traffic to leads, and working with sales teams to convert leads to sales.
Our Approach
Beyond the marketing services that we offer, we know that internet marketing requires new skill sets for your front line sales and marketing teams as well. But training can be costly and take valuable time off of the sales floor. How do you equip your front line teams with the skills that they need?
We know it’s a challenge. That’s why we created Builder Target, the online internet marketing training center for front line sales and marketing professionals. From A/B Testing to Video Marketing and everything in between, we give your teams the tools that they need. We are the only home builder marketing firm that offers this unique approach.
Our Leadership
Idea One Media was created by Dawn Sadler, a home builder sales and marketing veteran. Dawn’s high performance track record spans two decades and includes work with national home builders, urban high rise development, and infill developers.
Dawn worked most recently with Reiser Group as Director of New Media. Prior to that she worked as a Regional Manager with The Mark Company in Silicon Valley. Dawn started her career in 1991 with Ryland Homes and later with Morrison Homes.
Contact us today to find out more about how our experience can deliver results for you.
