Comments for Idea One Media | Home Builder Online Marketing, Consulting, & Training

Comment on Brand Attack: 7 Steps To Managing Negative Feedback Online by Leslie K. Tippell

Leslie K. Tippell — Sun, 15 Feb 2009 21:17:29 +0000

Thank you Jim for your advice on how to handle negativity.
As the President of PWB (Professional Women in Building) for Northern California I have been exposed to negative remarks either in board meetings or via the email. I’m also a firm believer in turning negative feedback around quickly and this article reinforces it. I also agree that Home Builders like the previous administration ignored their critics in hopes that it would go away, but I feel this is also a mistake. Acknowledgment at the very least imparts being heard and is the first step in coming to a common ground.

Comment on Signs Of Life? by admin

admin — Thu, 12 Feb 2009 15:40:08 +0000

Greg – thanks for checking in on the blog! I am lucky to be working with you.

Mike – Thanks! Our 230 lead weekend was definitely a high point, but we have had a lot of success with layered online campaigns and nurturing old databases. Great to hear from you!

Comment on Signs Of Life? by Mike Lyon

Mike Lyon — Thu, 12 Feb 2009 03:53:14 +0000

230 leads in 48 hours…just give us a hint of what you are doing right – not the whole enchilada? Great job!

Comment on Signs Of Life? by Greg Deming

Greg Deming — Wed, 11 Feb 2009 23:54:27 +0000

Keep the information coming Dawn. As a Sales Management Consultant, as well as a client of Dawn’s I can tell you she has been busy because I am helping her stay busy. She understands WHY prospects buy and does an excellent job in building urgency. My communities are meeting all of their first quarter goals and Dawn’s work is helping us get there!

Comment on All Hail The [New Media] Chief: What Home Builders & Presidents Have in Common by admin

admin — Tue, 10 Feb 2009 19:10:49 +0000

Thanks Jim! I agree with you. Politics aside, I am in awe of all of the “hope” and “change” Obama’s new media example represents for all of us in the home building industry that are committed to recovery. Thanks so much for your comments.

Comment on Brand Attack: 7 Steps To Managing Negative Feedback Online by Jim Adams

Jim Adams — Tue, 10 Feb 2009 13:56:39 +0000

Dawn, your 7 steps are the new standards for online interaction. No more hiding and pretending it’s not there (love the pic – perfect). We need to quickly become comfortable with the ideas of transparency and authenticity.

Pulte should take to heart your 7 steps. Have you seen the YouTube video when doing a Google search for Pulte Homes? Pulte should comment on that – give us the other side of the story. It’s been viewed thousands of times and looks really bad.

Jim Adams – CEO
New Homes Directory.com

Comment on All Hail The [New Media] Chief: What Home Builders & Presidents Have in Common by Jim Adams

Jim Adams — Tue, 10 Feb 2009 13:50:24 +0000

Hi Dawn, you are dead on. I believe so strongly in the approach Obama has taken with his campaigning and now his Presidency. In my lifetime, I have never seen people dancing in the streets for a new President elect – and in our country’s toughest time. His willingness to engage people is having unprecedented impact.

I’ve been saying for a while now that it is possible for builders to build a Starbucks or a Google type of brand. I think it’s more appropriate to say that it is possible for builders to build an Obama brand. Just do what he is doing.

Please keep giving us these types of parallels. Mirroring Obama marketing tactics will boost any builder’s image and effectiveness. Thanks, awesome. Keep it coming.

Jim Adams – CEO
New Homes Directory.com

Comment on Strategy Is a Verb: A 10 Step Plan for New Home Sales Agents and Managers by Schumacher Homes

Schumacher Homes — Mon, 19 Jan 2009 19:44:47 +0000

Thanks for the information…I bookmarked your site, and I appreciate your time and effort to make your blog a success!

Comment on The Recovery of our Personal Economy by Matt

Matt — Tue, 23 Dec 2008 00:49:30 +0000

You are so right! Now is the perfect time to be thinking big again!

Comment on 2009 Housing Market: Reasons for Optimisim by ideaone

ideaone — Sat, 20 Dec 2008 23:50:04 +0000

Rick – thanks so much for the post! I hope it is helpful for your sales team. Happy Holidays. -Dawn