How can home builders keep sales teams motivated in a bad economy?
The surprising truth about the real role of money in creating a culture of excellence.
How can home builders keep sales teams motivated in a bad economy?
The surprising truth about the real role of money in creating a culture of excellence.
It’s been awhile since we’ve posted here. We’ve taken some time to reposition ourselves to better serve the home builder community. Here’s how: When we started Idea One Media we began as new media advocates who saw an opportunity for home builders ...
Let's say hypothetically that your marketing team (maybe that's you) ran an online campaign that, in 24 hours, generated more online leads than 12 weeks of physical traffic in the sales office. Within two weeks, none of ...
How do you communicate with potential buyers today? More importantly, how do potential buyers hear and interpret your message? Your product? Your brand? Buyers today form relationships differently. They research differently. They process information differently. ...
We have been remiss in our blog updates as of late due to an expanding team and expanding responsibilities. Part of this expansion has included the shift from a virtual company to a fully dedicated on-site team. This has been a critical ...
How much did you save on marketing this month in bypassing new media initiatives? How much did it save to pass on website improvements, veto a long term email strategy, or reject A/B testing for your landing pages? How much did it save you to say good enough is ...
Yesterday I wrote a post about what it would take to move a buyer through an economy of fear to the action of buying a home. So, when my assistant Danielle told me later that day that she had purchased a ...
One of the most basic of human responses to fear and uncertainty is inaction. We can feel frozen in place, unable to make a decision because there isn't enough evidence for us to feel confident in the outcome. It's true of our buyers, ...
Have you seen this in your area? I was watching an episode of Iron Chef on The Food Network earlier this evening when a commercial came on. It appeared to be a low-grade, local ad that featured a young ...